20 Industries That Millennials Are Killing
These Industries Took A Hit
Everyone likes to rag on millennials, and usually the criticism is overexaggerated. But when it comes to these industries, millennials really are hammering nails in the coffin.
1. Diamond Rings
According to CNBC, fewer millennials are tying the knot, and for those who do, nontraditional rings are becoming more popular choices. A lot of the issue is the price—millennials just can’t afford a diamond.
Diamond Rings
Some also have concerns about the source of the diamond, opting for sustainable lab-grown diamonds instead of mined natural ones.
Amid a global decline in diamond sales, organizations like the Diamond Producers Association are striving to attract millennial buyers by revamping the branding of their gems.
2. Fabric Softener
The Wall Street Journal reported a 15% decline in liquid fabric softener sales in the US from 2007 to 2015, with the most popular brand, Downy, experiencing a 26% decrease during the same period.
