Keep Your Eye Out For These At Flea Markets!
Once just eye-catching street decor, vintage advertising signs are now hot collectibles. From rusted gas station relics to old soda promos, these signs fetch thousands at auctions and antique shows. Whether it’s the brand, the age, or the condition, these beauties are full of charm — and serious value.
Here are 20 classic advertising signs that collectors go wild for (and that could be worth a small fortune!).
Coca-Cola Porcelain Signs
Coca-Cola signs are among the most collectible in the world. Early 1900s porcelain versions, especially large ones with vibrant color, can sell for thousands. The ones with the “Drink Coca-Cola in Bottles” slogan are super popular with collectors.
Estimated value: $1,000–$10,000+
1937 Coca-Cola 8ft x 4ft Porcelain Sign, Adam Lucacel
Texaco Gas Station Signs
The iconic red star Texaco signs from the 1920s to 1950s are high on collectors' lists. Large porcelain signs in good condition can bring in serious bids, especially if they still have original mounting brackets or lights.
Estimated value: $2,000–$15,000+
Gippslander2012, Wikimedia Commons
Sinclair Dino Signs
That green dinosaur is unforgettable. Sinclair gas station signs from the 1930s–1960s are super collectible. The ones with the full “Dino” logo or original porcelain finish are especially hot at auctions.
Estimated value: $1,500–$12,000+
An Errant Knight, Wikimedia Commons
Mobil Pegasus Signs
The red flying horse of Mobil Oil is a favorite among collectors. Porcelain versions from the '30s and '40s—especially the ones with neon or in large sizes — can fetch massive prices.
Estimated value: $3,000–$20,000+
The original uploader was Royalbroil at English Wikipedia., Wikimedia Commons
Burma-Shave Road Signs
These came in sets of quirky rhyming signs along old highways. Full original sets are incredibly rare and loved by roadside memorabilia fans. A complete set can make collectors open their wallets wide.
Estimated value: $1,000–$5,000+
Dennis MacDonald, Shutterstock
Shell Gasoline Signs
Shell’s yellow scallop shell logo is iconic. Porcelain signs from the early 1900s are highly collectible, especially if they’re double-sided or have that perfect weathered-but-colorful look.
Estimated value: $2,000–$10,000+
Rescued After Sitting Over 40 Years! Old Shell Gas Station Signs , Gas Pump Treasures!, PETRO MEDIA
Dr Pepper Signs
Old Dr Pepper signs with slogans like “10, 2, 4” are super nostalgic. Tin and porcelain versions from the ‘30s to ‘50s in good shape can fetch thousands, especially if they’re large or rare styles.
Estimated value: $500–$4,000+
iStock Editorial, Getty images
Pepsi-Cola Double Dot Signs
The early “double dot” Pepsi logos (used before 1951) are collector gold. Porcelain or tin signs with clean lettering and strong color are especially valuable.
Estimated value: $1,000–$6,000+
Wirestock Creators, Shutterstock
Orange Crush Embossed Signs
Embossed metal Orange Crush signs from the ‘30s and ‘40s are colorful, rare, and super collectible. Original versions with the “crushed” bottle design are top-shelf items in soda memorabilia.
Estimated value: $800–$5,000+
vintage orange crush soda embossed tin sign, Mantiques Network
Royal Crown Cola Signs
RC Cola signs might not be as famous as Coke or Pepsi, but rare versions from the ‘40s and ‘50s can go for big bucks. Collectors love their bold color and retro script.
Estimated value: $500–$3,000+
7 Up Bubble Signs
7 Up’s iconic red dot and bubble graphics made for some of the coolest mid-century signage. Porcelain and tin signs from the 1950s–60s in good condition are a favorite among soda fans.
Estimated value: $800–$4,000+
Esso and Exxon Signs
Esso and early Exxon signs, especially the large round porcelain ones with deep gloss, are total eye-catchers. Original service station signage can bring in major offers from petroliana collectors.
Estimated value: $1,500–$8,000+
Camel Smoke Signs
Vintage smoke ads are controversial but highly collectible. Camel signs from the ‘30s to ‘50s, especially embossed metal versions with the camel graphic and original lights, are very valuable.
Estimated value: $1,000–$7,000+
Smoking a Camel Unfiltered Cigarette - Review (2025), jacobfuckingjones
Old Gold Smoke Signs
Another prized tobacco collectible, Old Gold signs with bold colors or flashing lights are rare and nostalgic. Neon versions from the ‘40s can fetch big prices.
Estimated value: $1,500–$9,000+
Coca-Cola Button Signs
These are round metal Coke signs that look like bottle caps. Popular in the 1950s, they’re easy to display and highly sought after. Larger versions in near-mint shape go for top dollar.
Estimated value: $2,000–$12,000+
Pontiac Dealership Signs
Car dealership signs from the mid-century era are in demand, and Pontiac's Native American head logo is iconic. Large porcelain signs can easily crack five figures at auction.
Estimated value: $3,000–$15,000+
Thomas Trompeter, Shutterstock
Goodyear Tires Neon Signs
The classic winged foot logo lights up beautifully in vintage neon signs. These are highly collectible, especially early electric or porcelain ones used at tire shops.
Estimated value: $2,000–$10,000+
Neon Goodyear Tires Sign, Denwerks Vintage Car Shop
RCA Victor Dog Signs
“His Master’s Voice”—the iconic dog and gramophone—was everywhere in the early 20th century. Signs featuring this image are timeless and super collectible, especially in enamel or neon form.
Estimated value: $1,000–$7,000+
Route 66 Highway Signs
Authentic highway signage from the iconic Route 66 can fetch major dollars. The older and more worn (in a good way), the better. Especially valuable if it’s from a decommissioned section.
Estimated value: $1,000–$8,000+
Red Indian Gasoline Signs
Extremely rare and no longer produced, Red Indian Gasoline signs are among the most valuable in petroliana. Collectors pay a premium for clean porcelain signs or those with the Native American profile logo.
Estimated value: $5,000–$20,000+
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