July 9, 2023 | Eul Basa

Netflix Is ‘Open’ To The Idea Of A Free, Ad-Supported Service

Could Netflix ever become a totally free streaming service? The company’s leading executives say the possibility exists, but should the switch ever be made, it would require an ad-supported model.

On the company’s fourth-quarter earnings call, co-CEO Ted Sarandos was asked if the ads option, known as ‘FAST’, is on the table. He confirmed that it is definitely being considered, along with several other options.

“We’re open to all these different models that are out there right now. We’re keeping an eye on that segment, for sure,” he said.

Of course, a free-to-use Netflix may not happen anytime soon, since the company has other important things it would like to focus on this year. Sarandos shared that they are currently working on paid sharing (that is, cracking down on password sharing) as well as the launch of advertising.


Greg Peters, Sarandos’ co-CEO, didn’t go into much detail about the ad tier, but he did mention that it was showing promise. According to their data, Netflix subscribers to the ad tier have been engaging with the streaming service’s content at a similar level as standard tier users.

“That’s really a promising indication. It means we’re delivering a solid experience and it’s better than we modeled and that’s, you know, a great sort of fundamental starting point for us to work with,” he added.

Peters also mentioned that Netflix is taking notes from Hulu, which has seen much success with advertising. The hope is that Netflix, with its 230 million subscribers worldwide, can eventually surpass Hulu in that area.

For now, subscribers will have to choose from one of three price plans to access Netflix: Basic at $9.99 per month, Standard at $15.49 per month, and Premium at $19.99 per month.

Sources: 1

Dear reader,

It’s true what they say: money makes the world go round. In order to succeed in this life, you need to have a good grasp of key financial concepts. That’s where Moneymade comes in. Our mission is to provide you with the best financial advice and information to help you navigate this ever-changing world. Sometimes, generating wealth just requires common sense. Don’t max out your credit card if you can’t afford the interest payments. Don’t overspend on Christmas shopping. When ordering gifts on Amazon, make sure you factor in taxes and shipping costs. If you need a new car, consider a model that’s easy to repair instead of an expensive BMW or Mercedes. Sometimes you dream vacation to Hawaii or the Bahamas just isn’t in the budget, but there may be more affordable all-inclusive hotels if you know where to look.

Looking for a new home? Make sure you get a mortgage rate that works for you. That means understanding the difference between fixed and variable interest rates. Whether you’re looking to learn how to make money, save money, or invest your money, our well-researched and insightful content will set you on the path to financial success. Passionate about mortgage rates, real estate, investing, saving, or anything money-related? Looking to learn how to generate wealth? Improve your life today with Moneymade. If you have any feedback for the MoneyMade team, please reach out to [email protected]. Thanks for your help!

Warmest regards,

The Moneymade team