Facebook Is Developing An Instagram For Kids And It Could Be A Money Maker

Facebook Is Developing An Instagram For Kids And It Could Be A Money Maker


March 31, 2021 | Eul Basa

Facebook Is Developing An Instagram For Kids And It Could Be A Money Maker


As TikTok continues to rise in popularity, the short-form video is quickly taking over as the preferred format for content creation in today's digital landscape. It seems like the days when photos were the go-to medium for self-expression are long behind us... or are they? According to Facebook, there are still avenues to explore within that sector of social media, and it plans to dive headfirst into the opportunity.

Facebook has announced that it will be developing an Instagram-like app for children under 13 to keep them in a controlled space that is free of ads and unsafe content. The move is part of an initiative to keep younger users off of Instagram where they technically are not allowed to have accounts.

When Facebook acquired Instagram back in 2012, it did not require new users to provide their birthdates upon sign-up. Such requirement was only introduced in 2019, when the company started to weed out people who were not of age to use the app.

However, despite the age requirement and other efforts to limit children's usage of the app, Instagram has not been successful in preventing them from logging in. In fact, studies have shown that 81 percent of young individuals between the ages of eight and 13 participate in social media on a daily basis, even with enhanced restrictions in place. Clearly, kids will not be abandoning the app anytime soon.

With that in mind, a youth-centric Instagram app could be a possible solution. Not only would it lure kids off of the mature app and into a more kid-friendly environment, it would also allow for easier ad-targeting of key demographics across their platforms. Considering that Instagram makes most of its profits via ads, such advantages are surely appealing.

Facebook has dipped its toes into kids' apps before, first with its launch of Messenger Kids in 2017. The chat service is similar to Facebook Messenger, but it is geared towards children between 6 to 12 years old and it is ad-free. Parents must also grant their children access to the app through their Facebook accounts so there is that added layer of protection.

That said, the privacy policy for Messenger Kids notes that Facebook will still be collecting data from children's images, voices, location, birthdays and genders in order to develop other Facebook products and further optimize targeting. The information wouldn't necessarily be used to serve ads to the kids directly, but instead to their parents, who are the ones with the credit cards. Should Facebook roll out an Instagram for kids, it will likely employ this same strategy.


READ MORE

Retirement Planning Internal3

10 Brilliant And Fun Ways To Beef Up Your Retirement Bankroll

Discover ten fun and easy strategies to boost your retirement income. Transform your golden years into an exciting new phase of life with these practical financial tips. Dive into dividend-paying stocks, explore peer-to-peer lending, consider annuities, and more. Add a twist to your retirement planning and make your relaxation years even more rewarding.
September 15, 2023 Allison Robertson
Cheap Hobbies Internal

Beat the Cold Without Burning Cash: Unique Indoor Hobbies on a Budget

Discover 15 unique and budget-friendly indoor hobbies perfect for the cold winter months. From DIY crafting to culinary experiments, this guide offers creative ways to stay entertained without straining your wallet. Dive into these cost-effective pastimes and make the most of your indoor time.
September 15, 2023 Allison Robertson

The True Cost of Cheap: Why Opting for Lower Prices Now Might Cost You Later

Explore the unforeseen pitfalls and hidden costs of opting for cheaper products. This in-depth article unravels the financial, ethical, and personal impacts of choosing lower-priced items and provides alternatives to help you make savvy, sustainable spending decisions, ensuring your choices are economical and ethical in the long run.
October 15, 2023 Miles Brucker
Toys R Us

44 Famous Names That Built Empires Then Watched Them Crumble

Big business once meant household names and logos etched into memory. But dominance doesn’t guarantee survival. The marketplace turned, and these corporate giants stayed still.
June 18, 2025 Jane O'Shea

Top 10 Careers of 2023: Where Opportunity Meets Demand

Discover the top 10 best jobs of 2023, encompassing sectors like technology, healthcare, renewable energy, and digital marketing. Learn about the roles, salaries, and reasons why these jobs stand out in today's evolving job market, offering exciting opportunities for professionals across various industries.
November 20, 2023 Allison Robertson

The Most Dangerous Jobs in the World

Discover the 15 most dangerous jobs in the world, and how much they pay. Learn about danger pay, PPE, and the risks associated with each job.
December 12, 2023 Allison Robertson


Disclaimer

The information on MoneyMade.com is intended to support financial literacy and should not be considered tax or legal advice. It is not meant to serve as a forecast, research report, or investment recommendation, nor should it be taken as an offer or solicitation to buy or sell any securities or adopt any particular investment strategy. All financial, tax, and legal decisions should be made with the help of a qualified professional. We do not guarantee the accuracy, timeliness, or outcomes associated with the use of this content.





Dear reader,


It’s true what they say: money makes the world go round. In order to succeed in this life, you need to have a good grasp of key financial concepts. That’s where Moneymade comes in. Our mission is to provide you with the best financial advice and information to help you navigate this ever-changing world. Sometimes, generating wealth just requires common sense. Don’t max out your credit card if you can’t afford the interest payments. Don’t overspend on Christmas shopping. When ordering gifts on Amazon, make sure you factor in taxes and shipping costs. If you need a new car, consider a model that’s easy to repair instead of an expensive BMW or Mercedes. Sometimes you dream vacation to Hawaii or the Bahamas just isn’t in the budget, but there may be more affordable all-inclusive hotels if you know where to look.


Looking for a new home? Make sure you get a mortgage rate that works for you. That means understanding the difference between fixed and variable interest rates. Whether you’re looking to learn how to make money, save money, or invest your money, our well-researched and insightful content will set you on the path to financial success. Passionate about mortgage rates, real estate, investing, saving, or anything money-related? Looking to learn how to generate wealth? Improve your life today with Moneymade. If you have any feedback for the MoneyMade team, please reach out to [email protected]. Thanks for your help!


Warmest regards,

The Moneymade team