The Gen Z Approach to Saving

A New Way to Save

There’s a new money saving trend that the Gen Z crowd (and even some millennials) believe is the way of the future—but it's leaving experts feeling wary for their future.

Young man and empty pocket split image

What Experts Suggest

Experts have always advised us to cover your bills, pay down your debt, build and emergency fund, and save for retirement.

These Rich People Are Obnoxiously Wealthy

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Stressful Financials

But for many of us, there’s not enough money left over to comfortably save—and catching up is stressful. In fact, just covering the bills in full is stressful enough these days.

Woman Counting Money and Paying Bills with Sadness

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Finding a Balance

Gen Z has come up with a way to find a balance between living in the present and preparing for the future.

Woman thinking and holding a coffee cup.

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Prioritizing Mental Health

They call it, soft saving, which emphasizes personal growth and mental health instead of worrying about future financial security.

Happy man paying bills on his laptop in living room

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