An increasing number of postings on Indeed and other websites specifically instruct job-seekers not to include a cover letter with an application. Writing a great cover letter is still an important skill for getting you in front of the hiring manager for an interview. We review the basics of what you should—and should not—include in a winning cover letter.
Start With A Strong Opening
Start off your cover letter with a confident, engaging first sentence that shows enthusiasm for the role. Mention the specific job title and where you found the posting. If you have a connection to the company, mention it up front. A strong opening grabs attention and sets the tone for the rest of the letter.
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Tailor It To The Job And Company
Avoid general statements that could apply to any employer. Research the company and mention why you’re excited to work there. Reference specific aspects of the company’s mission, recent projects, or values. Customizing your letter shows genuine interest and that you’ve done your homework.
Highlight Your Most Relevant Achievements
Instead of listing what’s on your resume, focus on two or three accomplishments that line up with the job description. Use metrics or outcomes to clearly state what impact you made. This makes your letter a lot more persuasive and helps the hiring manager visualize your potential contribution to their team.
Keep It Focused And Concise
Your cover letter should never be more than one page. Hiring managers often skim, so clarity and concision are key. Use short paragraphs and avoid repeating your resume word-for-word. Focus on what’s most relevant to the role and the things that make you a strong fit.
Showcase Your Personality
A cover letter is your chance to go beyond bullet points and quickly describe who you are as a professional. Use a tone that reflects your personality while still keeping it professional. Avoid sounding robotic or too formal. A bit of warmth and authenticity can help you stand out.
Explain Why You’re A Great Fit
Clearly connect your experience and skills to the job requirements. Explain how your background prepares you to solve the company’s challenges or contribute to their goals. This is your opportunity to make the case for why you should be hired.
End With A Confident Closing
Finish your letter by thanking the reader and expressing your interest in discussing the role further. Include a statement about looking forward to an interview or next steps. Avoid phrases that sound passive or uncertain. Confidence leaves a good final impression.
What To Leave Out: Generic Buzzwords
Phrases like “team player,” “hard worker,” or “go-getter” don’t add value unless backed by specific examples. These terms are overused and don’t differentiate you from other candidates. Instead, show your qualities through real achievements and results.
What To Leave Out: Salary Expectations
Unless the job posting specifically requests your salary expectations, don’t mention them. Bringing up salary too early can be seen as presumptive or may put you at a disadvantage. Wait until the interview or negotiation stage to discuss compensation.
What To Leave Out: Negative Language
Avoid mentioning past job frustrations, gaps in employment, or anything negative. A cover letter should highlight your strengths and enthusiasm—not explain what went wrong in the past. If you need to address such topics, do so briefly and positively in the interview.
What To Leave Out: Personal Information
Details like age, marital status, religion, or hobbies unrelated to the job don’t belong in a cover letter. Keep the focus on your professional qualifications. Personal information can distract from your message and is often irrelevant to hiring decisions.
What To Leave Out: Overly Formal Or Dated Phrases
Phrases like “To whom it may concern” or “Dear Sir or Madam” feel outdated. Whenever possible, address the letter to a specific person. Also, avoid stiff phrases like “Please find enclosed” or “I am writing to express my interest.” Use direct, modern language.
Final Thoughts
A great cover letter is focused, tailored, and upbeat. It highlights your relevant strengths and shows that you understand the company’s needs. By emphasizing value and personality without distractions and clichés, you’ll make a strong impression that moves you closer to landing the job.
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