millennials

In the 70s, a company could seem absolutely everywhere—until suddenly it wasn’t. A few decades later, somebody says the name and it takes your brain three seconds to find the memory. Just saying...Remembering five of them might be tougher than you think.

Every generation thinks the next one has no idea what real financial pain looks like. But in this particular generational argument, the numbers are not nearly as close as millennials may think.

Millennials have spent years hearing that Baby Boomers will eventually pass down trillions of dollars. It sounds like the rescue package an entire generation has been waiting for. But buried inside that enormous number is one catch that changes almost everything.

In the 70s, America was packed with national and regional chains that were huge in their day. Today, remembering five of them may be harder than finding someone willing to open another checkout lane.

Sure, Millennials have lived through some nasty inflation. But this may be one of those rare times Boomers are allowed to yell “get off my lawn”—because the inflation they lived through in the late 60s, throughout the 70s and into the 80s was on another level.