The Lamborghini Is Officially Going Electric
The Lamborghini Is Officially Going Electric
It looks like electric vehicles are the new standard in today's automotive industry, and it's not just middle-tier brands that are making the move to green. Luxury brands such as Jaguar, Bentley, and now Lamborghini are all jumping on the bandwagon, with massive budgets set aside for the large-scale transitions. But what's driving this sudden shift? Well, there could be a couple of reasons for this.
There is clearly an innovation boom going on, as companies like Tesla continue to push the boundaries of high-performance engineering. Many automakers seem to be enticed by the challenge, so it could all just be a prestige war. Or, it could be that these companies are genuinely trying to do their part in the fight climate change, offering their customers new options to help them reduce their carbon footprints. Or maybe, it could just be that their line-up of vehicles are already expensive, so it doesn't really matter how far they push the limit.
For Lamborghini, the shift is a "landmark transformation" that will see the company's full commitment to all-electric vehicles by the second half of the decade. As always, it promises to put forward quality products with "remarkable performance."
Stephan Winkelmann, the CEO of Lamborghini, unveiled a "Direction cor Tauri" strategic plan that outlined a $2.35 billion investment over the next four years. Such is the largest investment ever in the history of the brand. The initiative will be divided into three phases, including a gradual farewell to the internal combustion engine, then the development of the first hybrid Lamborghini by 2023, and lastly, the announcement of a fully-electric, zero-emissions model.
"Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects," said Winkelmann. "Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA."
One of the challenges the company will face is figuring out which markets to focus their efforts on. Currently, 95% of Lamborghini vehicles are exported to markets across the globe; however, not all of them will be "equally ready for the electric revolution." For now, they have their sights on two mature markets: Asia, which is ready for the legislation, and Northern Europe, which is ready for the culture.
Early development is currently underway at the company's research facilities to get the plan into motion.
READ MORE
Even the most careful budgeters can end up wondering where their money went at the end of the month. Very often it's the small, recurring expenses that quietly add up over time.
Retiring at 40 isn't a pipe dream, and you don't have to be a tech genius, Wall Street bro, or pro athlete to do it. But you have to follow the habits of those who've done it before.
Major corporations seem so stable. That's why shocking corporate meltdowns are so compelling. Here are 10 of the worst ever.
Discover the 10 unmistakable signs that you might be facing financial difficulties. From living paycheck to paycheck to avoiding bills, this article delves into the indicators of being broke and offers insights into understanding and assessing your financial health.
Explore ten straightforward and effective ways to significantly cut your water bill, each supported by savings statistics, and gain insights into common water-wasting habits and the cost structure of water bills. This guide offers practical advice on water conservation, helping households to be more water-efficient and financially savvy.
Explore the lucrative world of vintage sports cards with a deep dive into 10 cards that have skyrocketed in value over the years. From baseball legends to basketball icons, uncover the stories and prices behind these treasured collectibles.
Disclaimer
The information on MoneyMade.com is intended to support financial literacy and should not be considered tax or legal advice. It is not meant to serve as a forecast, research report, or investment recommendation, nor should it be taken as an offer or solicitation to buy or sell any securities or adopt any particular investment strategy. All financial, tax, and legal decisions should be made with the help of a qualified professional. We do not guarantee the accuracy, timeliness, or outcomes associated with the use of this content.
Dear reader,
It’s true what they say: money makes the world go round. In order to succeed in this life, you need to have a good grasp of key financial concepts. That’s where Moneymade comes in. Our mission is to provide you with the best financial advice and information to help you navigate this ever-changing world. Sometimes, generating wealth just requires common sense. Don’t max out your credit card if you can’t afford the interest payments. Don’t overspend on Christmas shopping. When ordering gifts on Amazon, make sure you factor in taxes and shipping costs. If you need a new car, consider a model that’s easy to repair instead of an expensive BMW or Mercedes. Sometimes you dream vacation to Hawaii or the Bahamas just isn’t in the budget, but there may be more affordable all-inclusive hotels if you know where to look.
Looking for a new home? Make sure you get a mortgage rate that works for you. That means understanding the difference between fixed and variable interest rates. Whether you’re looking to learn how to make money, save money, or invest your money, our well-researched and insightful content will set you on the path to financial success. Passionate about mortgage rates, real estate, investing, saving, or anything money-related? Looking to learn how to generate wealth? Improve your life today with Moneymade. If you have any feedback for the MoneyMade team, please reach out to [email protected]. Thanks for your help!
Warmest regards,
The Moneymade team