Priceless Perfumes from the Past
Perfume isn't just about scent—it's nostalgia in a bottle. Some discontinued perfumes have become iconic collector's items, with fans willing to pay hundreds or even thousands just to get one more spray. Whether it's due to rarity, ingredients, or cultural status, these vintage scents are now worth a fortune.
Victoria’s Secret Rapture
Estimated value: $100
Launched in the early '90s, Rapture was Victoria’s Secret’s first signature fragrance. A bold oriental blend of citrus, rose, and musk, it gained a cult following before being discontinued. Fans of the scent still search for old bottles.
Discontinued: 2010s
Clássicos da Perfumaria- Rapture de Victoria’s Secret Resenha, Cheirinhos da Eve
Guerlain Metallica
Estimated value: $125
Not to be confused with the band, this 1990s scent was quickly renamed due to copyright issues and later pulled from the shelves altogether. It featured a unique combo of vanilla, rose, and metal. Rare bottles still fetch a pretty penny.
Discontinued: Late 1990s
Metallica - Guerlain, Sebastian Furtado
Avon Timeless (Original Formula)
Estimated value: $150
First introduced in 1974, Avon’s Timeless was reformulated in the 2000s. But the original blend—with its deep amber and musk—remains popular, and vintage bottles are in demand.
Discontinued: Original formula in early 2000s
AVON Classic Timeless Perfume Review, Beauty Geek
Chanel Gardenia (Original Formula)
Estimated value: $175
This soft floral was originally released in 1925 and reformulated multiple times. Collectors seek out vintage bottles of the original mix, which featured real gardenia extract. Those early bottles are now valuable collector’s pieces.
Discontinued: Original formula phased out mid-century
Lulu Guinness by Lulu Guinness
Estimated value: $200
This little-known but beloved 2003 fragrance had a soft powdery scent with hints of lily and musk. It quietly disappeared, but loyal fans still hunt for unopened bottles.
Discontinued: Mid-2000s
Perfume Collection 2021: the mini perfumes, margoess
Jean Patou 1000
Estimated value: $225
A classic floral chypre that launched in the 1970s, it used extremely rare ingredients like jasmine from Grasse. After the brand was sold, it disappeared from shelves, making vintage bottles quite pricey.
Discontinued: 2010s
Giorgio Beverly Hills Red
Estimated value: $250
This intense, spicy-floral scent became a hit in the 1980s. Though reformulated and rereleased in parts of Europe, the original US blend is highly collectible.
Discontinued: Original formula phased out in early 2000s
PERFUME RED (GIORGIO BEVERLY HILLS) REVIEW, taiguara almeida
Chloé Narcisse
Estimated value: $300
Launched in 1992, this rich, sultry scent of narcissus and plum was loved and hated for its boldness. Discontinued quietly, it now has major nostalgic value.
Discontinued: Late 2000s
Chloe Narcisse Perfume | Fragrance.com®, FragranceNet.com
Versace V’E
Estimated value: $350
A lesser-known Versace fragrance from the 2000s, V’E had a fruity-woodsy profile that didn’t gain wide popularity—until it vanished. Now it's highly sought after on resale sites.
Discontinued: Late 2000s
Lancome Magie Noire (Original Formula)
Estimated value: $400
This deep, spicy fragrance from 1978 was once a Lancome staple. It’s been reformulated several times, but collectors pay top dollar for the original version.
Discontinued: Original formula in 1990s
Magie Noire And Why Smelling Vintage Can Suck, The Scentinel
Gucci Envy
Estimated value: $500
A green floral bombshell, Envy launched in 1997 and built a cult following. When Gucci axed it, fans were heartbroken. It’s now a white whale for collectors.
Discontinued: Early 2010s
EDT Ep.149: Gucci Envy For Men - a discontinued treasure!, Eau De Treasure
Tommy Hilfiger T Girl
Estimated value: $550
This floral-fruity scent was aimed at young women in the early 2000s. Though not a big hit at the time, it's become beloved for its nostalgic Y2K vibe.
Discontinued: Mid-2000s
tommy girl by Tommy Hilfiger Fragrance Review / Perfume of the Month, Best of Mimi
Dior Dioressence (Original Formula)
Estimated value: $600
Originally released in 1979, this warm oriental scent has gone through several reformulations. The original—with its deep, animalic base—is highly sought after by vintage perfume collectors.
Discontinued: Original formula phased out in 1990s
Dioressence by Dior Perfume Review, FragranceX.com
Fendi Theorema
Estimated value: $650
This spicy orange scent was beloved by perfume lovers and critics. Discontinued in the late 2000s, it’s now one of the most lamented lost fragrances, with bottles often selling above retail.
Discontinued: 2009
A CLASSIC BEAUTY | Fendi Theorema Eau de Parfum from 1998, Delicious Delights
Avon Sweet Honesty (Vintage Version)
Estimated value: $700
First sold in the 1970s, Sweet Honesty was reformulated in the 2000s. But the powdery original version is a beloved part of many childhoods and is now a vintage collectible.
Discontinued: Original formula in early 2000s
Avon Sweet Honesty Magic Fragrance Review, Billicent Macuse
Yves Saint Laurent Champagne
Estimated value: $800
This fragrance caused legal trouble with French champagne makers, forcing a name change to Yvresse. The original bottles labeled “Champagne” are now collector gold.
Discontinued: 1993
Yves Saint Laurent YVRESS Perfume Review I How This Scent Changed My Life..., Aliceinparis
Rochas Femme (Pre-Reformulation)
Estimated value: $900
Originally launched in 1944, Femme was reformulated in the 2000s. Vintage versions—especially sealed—are worth a lot thanks to their use of animalic notes now banned in modern perfumery.
Discontinued: Original formula phased out early 2000s
Rochas, Femme (edt) - Review, The Scentinel
Tova Signature (Original Formula)
Estimated value: $1,000
Sold on QVC, this light, clean scent was a sleeper hit in the 1990s. After Tova Borgnine sold the brand, reformulations followed. Vintage bottles are now prized by fans.
Discontinued: Original formula in 2010s
TOVA Signature Eau de Parfum 3.4-fl. oz on QVC, QVCtv
Chanel Bois des Iles (Original)
Estimated value: $1,200
A rich woody-aldehyde blend from the 1920s, this scent was brought back in modern form—but early bottles are pure magic. Collectors pay a premium for the originals.
Discontinued: Original batches mid-century
Hermès Doblis
Estimated value: $1,400
This rare floral-leather fragrance was discontinued decades ago and reissued in tiny quantities. Vintage bottles can sell for well over $1,000 due to rarity and quality.
Discontinued: Original batches in 1950s
Patou Joy (Pre-Reformulation)
Estimated value: $1,600
Once considered the most expensive perfume in the world, Joy used jasmine and rose in extreme concentrations. It’s still made today—but collectors want the originals from the 1930s–1980s.
Discontinued: Original production ended mid-2000s
Dior Fahrenheit 32
Estimated value: $1,800
This cool, sweet, and musky version of Fahrenheit became a surprise hit with fragrance fans. Dior quietly discontinued it, causing a frenzy on resale markets.
Discontinued: Mid-2010s
Dior Fahrenheit 32 | Fragrance Review | Cologne | Perfume, TLTG Reviews
Gucci Rush for Men
Estimated value: $2,000
The bold, powdery-floral men's version of Gucci Rush had a brief run in the early 2000s. Its distinctive bottle and unique scent now make it extremely collectible.
Discontinued: Early 2000s
Cacharel LouLou (Original Formula)
Estimated value: $2,200
Launched in 1987, this spicy floral became iconic for its bold scent and powdery dry-down. Reformulated over time, original formulas in pristine condition can fetch thousands.
Discontinued: Original phased out in 2000s
LOULOU CACHAREL FRAGRANCE REVIEW, Willow Schafer
Clive Christian X for Women (Vintage)
Estimated value: $3,000
Known for luxury, Clive Christian’s earlier formulas—especially X—are made with premium natural ingredients. Early batches can sell for thousands, especially unopened collector editions.
Discontinued: Limited vintage batches early 2000s
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